About the Project

La Bella e il Vagabondo, a renowned grooming destination in Frosinone, has recently undergone a delightful transformation in its brand identity, from the logo to its appointments card. The heart of this revitalisation lies in a hand-drawn custom type for the logo, crafted with the sole purpose of evoking happiness and joy in their cherished customers.

The typeface embodies a sense of warmth and playfulness, reflecting the salon’s commitment to creating an uplifting experience for both pets and their owners. The organic lines of the lettering dance across the logo, giving a contagious sense of enjoyment that resonates with visitors from the moment they encounter it.

This personalised touch extends to every aspect of the rebranding, infusing each element with a vibrant energy that invites patrons to indulge in the pleasure of grooming their beloved pets. From the logo adorning the storefront to the appointments card nestled in their hands, every detail exudes a sense of happiness, ensuring that every visit to La Bella e il Vagabondo is an experience to be cherished and celebrated.